Typically, when creating content in enPortal it is recommended that it be added into a new folder under the Directory/deployment/Menu folder so that it is accessible to everyone, as seen with the green arrow in the screenshot below. To create a new folder, just right-click on Menu and select 'New Subfolder' to create the custom folder. You can name it whatever you wish, and in this example it was named 'CustomContent'.
One best practice to consider is to make sure that the content is not being added into the /home/role directory or any of its sub-directories. Although the content will be available to the portalAdministration role, users with any other role that attempt to access this content will receive a message similar to the following exception: